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Business made human®

Build a better business and become the business owner you always imagined.


Business made human.

Let me help you build a better business and fill the empty slots on your calendar.

Get the Free Copywriting Guide

I’m John Clarke, and I love helping business owners thrive. I write about, talk about, and make videos about my ideas over at You can head there now to learn more, or you can check out my various offerings below in the “work with me” section, including the option to book a one-time 1-1 coaching session with me. I also own and operate a group therapy practice called Calm Again Counseling, where we specialize in trauma therapy in San Francisco. Thanks for stopping by, I’m glad you’re here.

You can finally feel in control of your business.

Work with me

Get Fully Booked™

Fill the empty slots on your calendar and grow a highly profitable practice. Learn how to setup our system for getting new therapy clients consistently. This training program is the prerequisite for our other 2 offerings.

Join Business Made Human™

The Business Made Human™ community was created to help you achieve success and significance not just in business, but also in all areas of life. Join our high-level mastermind that meets weekly and includes an in-person retreat. Designed for you to thrive.

Individual Coaching

Work individually with John to grow and scale your business, streamline your systems and processes, create a better company culture, dial in your digital marketing, and build additional/passive income streams. SPECIAL OFFER: Book a 1-time introductory session with John for just $99.


Rachel Thomas, LMFT

Business Owner

"I'm so glad I hired John and his team to help my me as the owner of a group practice. Due to the building of a solid adword campaign my inquiries have been up from last year each month and the conversion percentages have increased due to John's guidance and coaching. He has helped me build more systems and as a result I'm working less but making more. Can't beat that! I truly recommend hiring John and his team. The support, encouragement and knowledge has made a huge difference in my practice and my life."

Meg Hamilton, LPC

Business Owner

"Working with John is one of the best things I have done for myself as a therapist and as a business owner. John provided insight, perspective, and practical steps to help me reach my goals of increasing my practice income, solidifying my boundaries in my work, and creating systems that support the work I do with ease. While also helping to address logistical and practical details, John challenged me to value the work that I do and address my personal blocks to my goals. The results have been deep gratifying- I feel more confident and secure in my practice, and I've seen an average of a 64% increase in income since we began working together."

Julia Rose, LPCA

Business Owner

"When I first met with John I was unsure and afraid. I was not even thinking that I would open a private practice as soon as I did. John helped me find the strength and courage to jump in to private practice head on. It has been less than 2 months and I am already successful and doing well. It did not cost me a kidney, and I found out that I WAS capable. John helped me see that, and I am forever grateful to him."

David Noble, LCSW

Business Owner

"John has been an invaluable asset in strategically planning the branding and content of my private practice. With John's help I have been able to target the specific client demographic I am looking to work with and utilize my experience, both personal and professional, to reach out to those clients. John's knowledge and expertise really streamlined the process of starting a private practice for me."

Alyssa Mairanz, LMHC

Business Owner

"I am extremely happy about my copywriting experience with John! He's great at taking what I am just free associating and writing it in a way that can be presented on my website and still sound like my voice. I feel that my website content is much more compelling and goes a long way in attracting the clients that I am passionate about working with. It has been well worth the investment!"

Jeremy Mast

Business Owner

"Working with John didn’t just change my practice. It changed my life. John helped me “go deep” and identify who I am as a therapist and helped me translate that into a personal brand. He also helped me transform my marketing plan so that I now consistently generate referrals. I don’t have to worry anymore about the empty slots on my calendar, and I feel exponentially more confident about my business. Thanks John! You’ve made me a lifelong fan."