Business made human

Let me help you build a better private practice and fill the empty slots on your calendar


Business made human.

Let me help you build a better business and fill the empty slots on your calendar.

Get the Free Copywriting Guide

You went to school to learn how to help people, but you can’t help them if your business is out of control.

What’s at stake is too many empty slots on your calendar.

A phone that hasn’t rung in weeks.

A waiting room with no clients.

A business that’s “in the red.” 

I know what it’s like to feel lost and confused when it comes building your brand, crafting a clear message, and overcoming your fear of digital marketing. 

And I’ve helped hundreds of therapists, just like you, win the day.

You can become a practice owner who finally feels in control of your business.

The Process

Vision and Planning

We’ll establish goals and key metrics for your business and your marketing so that we know where we’re heading, and that the changes we are making are working. We’ll work together to clarify your brand identity that aligns with who you are, and moves you toward the practice of your dreams.

Finding the Words to Describe What You Do

We’ll co-create a marketing message that is abundantly clear and compelling, one that inspires your clients to call. We’ll use my Your Brand Matters copywriting framework to create your hand-crafted copy and implement the new words into your website. While we’re at it, we’ll also make sure we have all the right buttons in all the right places.

Strategy and Execution

I’ll teach you the simplest marketing plan ever to get your message out in front of the people who need your help the most. We’ll build out a comprehensive strategy incorporates the perfect balance between lead generation and brand awareness.


Rachel Thomas, LMFT

Business Owner

"I'm so glad I hired John and his team to help my me as the owner of a group practice. Due to the building of a solid adword campaign my inquiries have been up from last year each month and the conversion percentages have increased due to John's guidance and coaching. He has helped me build more systems and as a result I'm working less but making more. Can't beat that! I truly recommend hiring John and his team. The support, encouragement and knowledge has made a huge difference in my practice and my life."

Meg Hamilton, LPC

Business Owner

"Working with John is one of the best things I have done for myself as a therapist and as a business owner. John provided insight, perspective, and practical steps to help me reach my goals of increasing my practice income, solidifying my boundaries in my work, and creating systems that support the work I do with ease. While also helping to address logistical and practical details, John challenged me to value the work that I do and address my personal blocks to my goals. The results have been deep gratifying- I feel more confident and secure in my practice, and I've seen an average of a 64% increase in income since we began working together."

Julia Rose, LPCA

Business Owner

"When I first met with John I was unsure and afraid. I was not even thinking that I would open a private practice as soon as I did. John helped me find the strength and courage to jump in to private practice head on. It has been less than 2 months and I am already successful and doing well. It did not cost me a kidney, and I found out that I WAS capable. John helped me see that, and I am forever grateful to him."

David Noble, LCSW

Business Owner

"John has been an invaluable asset in strategically planning the branding and content of my private practice. With John's help I have been able to target the specific client demographic I am looking to work with and utilize my experience, both personal and professional, to reach out to those clients. John's knowledge and expertise really streamlined the process of starting a private practice for me."

Alyssa Mairanz, LMHC

Business Owner

"I am extremely happy about my copywriting experience with John! He's great at taking what I am just free associating and writing it in a way that can be presented on my website and still sound like my voice. I feel that my website content is much more compelling and goes a long way in attracting the clients that I am passionate about working with. It has been well worth the investment!"

Jeremy Mast

Business Owner

"Working with John didn’t just change my practice. It changed my life. John helped me “go deep” and identify who I am as a therapist and helped me translate that into a personal brand. He also helped me transform my marketing plan so that I now consistently generate referrals. I don’t have to worry anymore about the empty slots on my calendar, and I feel exponentially more confident about my business. Thanks John! You’ve made me a lifelong fan."

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